{"id":1756,"date":"2019-11-18T14:08:10","date_gmt":"2019-11-18T12:08:10","guid":{"rendered":"http:\/\/productcrafters.io\/blog\/?p=1756"},"modified":"2026-01-19T22:57:07","modified_gmt":"2026-01-19T20:57:07","slug":"practical-marketing-ideas-for-startups","status":"publish","type":"post","link":"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/","title":{"rendered":"Practical Marketing Ideas for Startups"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing never goes out of style. Why? Because it works. This is one of the most important things you can do for the business. Done right and timely, marketing can build brand awareness, engage customers, increase sales and grow the business. Although if you are not a natural marketing specialist or salesperson, it can be hard to master all marketing aspects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We prepared the list of marketing tips to inspire you and help to get the ball rolling.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#Google_Listing_Service\" >Google Listing Service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#SEO_for_your_Website\" >SEO for your Website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#Share_your_Knowledge\" >Share your Knowledge\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#Use_Social_Media\" >Use Social Media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#Run_Online_Contests\" >Run Online Contests<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#Free_Consultations\" >Free Consultations<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Listing_Service\"><\/span>Google Listing Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ask yourself what would you do if you need to find some business. Maybe you would ask your friends, buy newspapers and magazines, turn on the radio with the hope to find the relative piece of information. But I am more than sure your first reaction would be to google it. And the chances to find what you need are very high.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is your business different? When people need to search for something, they use the Internet, and mostly Google. That\u2019s why you need to make sure your business is listed there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas to make your listing more effective:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill in your business basic information (business name, address, phone number, link to website)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add additional details (working hours, directions, anything that might be important)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload photos to give people a better understanding of the business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include videos if you have any<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then customers will be able to write reviews that will have a great impact on your business. Your star rating can persuade consumers to choose you over a thousand of your competitors.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_for_your_Website\"><\/span><strong>SEO for your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First of all let&#8217;s figure out what is SEO, or Search Engine Optimization. It is setting up your website so that search engines understand the content of the pages and can link to you when someone searches for the information you provide or the product you sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t want to hire professionals (and spend more money),\u00a0 try this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure your business name, location and phone number (or email, skype) are present on all pages. A sticky footer is the best option for this.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the page title use phrases mostly used by people while searching. If you have no idea what phrases are the most popular, you can use Ahrefs which will provide you with accurate stats.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to use different titles on each page of the website.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Share_your_Knowledge\"><\/span><strong>Share your Knowledge\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>(Meaning start a blog)<\/p>\n<p><span style=\"font-weight: 400;\">What is the best way to capture more targeted customers and keep them coming back? Our answer is to provide them with a value beyond your selling products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do it is to start a blog and share the knowledge you possess. Moreover, you can both share news and information about your company and write different topic related articles. These can be topics that have nothing to do with your business but are interesting for your customers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/VekcnHOwOI5So\/giphy.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And here is the icing on the cake: it will significantly boost your SEO results.\u00a0 Recurrent publishing of new posts means that the website will be updated more frequently. What does it mean for you? Fresh content will increase your chances of getting higher search ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get a plan.\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Examine your audience. Find out who are these people and how you can bring value for them. <\/span><\/li>\n<li>Plan topics. Based on the researched information, decide which topics you should enlighten and schedule them.<\/li>\n<li>Start writing. Just do it. And also take care of the content management system (CMS). It is a software application or set of related programs that will help you to create and manage digital content. For example, when creating a blog for our agency, we chose to host the blog on our own website using WordPress.<\/li>\n<li>Promote new articles. Reach out to your audience via social media and share your content with them. Also, you can adjust a mail-out and deliver new content directly into their hands.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Use_Social_Media\"><\/span>Use Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social Media isn\u2019t just a place to entertain you. It\u2019s also a powerful marketing tool. And if you want to use it, establish an active presence of your business on multiple social media platforms.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you on Facebook? It&#8217;s cool. But what about Instagram, LinkedIn, Twitter, and even YouTube?\u00a0<\/span><span style=\"font-weight: 400;\">Prepare to spend time to share content and engage with followers on a daily basis.\u00a0<\/span><span style=\"font-weight: 400;\">And also take care of the visual content. This is the cornerstone of any good social media marketing campaign.<\/span><\/p>\n<p>Bonus: Youtube can be a very powerful tool. <span style=\"font-weight: 400;\">Did you know that <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557\">64% of customers are more likely to buy from a brand after watching a video<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual content is extremely growing in popularity. The reason can lie in the ability of our brain to process images 60 times faster than words. If you have no idea what the video should be about, start with introducing your company to the world. It doesn\u2019t have to be long and in no case boring. Instead, it should be engaging and informative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t believe us, maybe you will believe Hubspot. They conducted a survey as a result of which <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">87% of consumers say they&#8217;d like to see more videos from brands<\/a>. <\/span><span style=\"font-weight: 400;\">Moreover, they proved that video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word \u201cvideo\u201d in your email subject line increases open rates by 19%. <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\">90% of customers also say videos help them make buying decisions.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So next time, while choosing a marketing strategy, do not rule out the idea of creating video content. It can bring you more value than you expect. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Run_Online_Contests\"><\/span><strong>Run Online Contests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is a great way to get people excited about your startup. Go online, leverage your social media platforms and you will not spend too much. But the results will be astonishing. You don\u2019t have to go far with prizes. It can be a t-shirt, a cup, a backpack, or just a pan.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea behind this is to grow your community of followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might ask your followers to write ideas to improve your business. The winner will be the one with the bigger number of likes. They will have to share their ideas on their social profiles and increase your exposure. Moreover, it will give you insights on what to change. Double win.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_Consultations\"><\/span>Free Consultations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offer free consultations and people will follow. You should give no-obligation consultations to people who could leverage from them and eventually use your service. Don&#8217;t try to sell your business. This is a time to take care of people and give some practical suggestions and ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, just as a bonus, show them your expertise.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/54FgG6k5E1srK\/giphy.gif\" \/><\/p>\n<p>Today marketing isn\u2019t just fancy words and catchy slogans. It\u2019s more about working with people and for them. The first thing to think about is what kind of value you will deliver to them, how your product will be used, how to approach and help customers. Your job as a marketer is to identify where are these people, who they are, how they find your product, what do they expect to get and then to start thinking like them.<\/p>\n<p class=\"p1\">Read more:<\/p>\n<p class=\"p1\">\u2013 <a href=\"https:\/\/productcrafters.io\/blog\/why-californian-entrepreneurs-come-to-ukraine-and-decide-to-stay-more\/\">Why Californian Entrepreneurs Come to Ukraine and Decide to Stay More<\/a><\/p>\n<p class=\"p1\">\u2013 <a href=\"https:\/\/productcrafters.io\/blog\/productcrafters-earns-clutch-leader-award-for-top-development-firms-in-ukraine\/\">Productcrafters Earns Clutch Leader Award<\/a><\/p>\n<p class=\"p1\">\u2013 <a href=\"https:\/\/productcrafters.io\/blog\/productcrafters-is-a-firm-that-delivers-on-clutch-co\/\">Productcrafters Is a Firm that Delivers on Clutch.co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing never goes out of style. Why? Because it works. This is one of the most important things you can do for the business&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":2257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Practical Marketing Ideas for Startups on a Budget | ProductCrafters<\/title>\n<meta name=\"description\" content=\"Effective low-cost marketing strategies for startups. Growth hacks, digital tactics, and proven ideas to boost visibility without breaking the bank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical Marketing Ideas for Startups on a Budget | ProductCrafters\" \/>\n<meta property=\"og:description\" content=\"Effective low-cost marketing strategies for startups. Growth hacks, digital tactics, and proven ideas to boost visibility without breaking the bank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"ProductCrafters\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcrafters\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T12:08:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T20:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2026\/01\/getty_488305762_333699.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Oleg Kalyta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oleg Kalyta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\"},\"author\":{\"name\":\"Oleg Kalyta\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/65956d0c96a9ca33a2e160ed676cd854\"},\"headline\":\"Practical Marketing Ideas for Startups\",\"datePublished\":\"2019-11-18T12:08:10+00:00\",\"dateModified\":\"2026-01-19T20:57:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\"},\"wordCount\":1221,\"publisher\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2026\/01\/getty_488305762_333699.webp\",\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\",\"url\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/\",\"name\":\"Practical Marketing Ideas for Startups on a Budget | ProductCrafters\",\"isPartOf\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/practical-marketing-ideas-for-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2026\/01\/getty_488305762_333699.webp\",\"datePublished\":\"2019-11-18T12:08:10+00:00\",\"dateModified\":\"2026-01-19T20:57:07+00:00\",\"description\":\"Effective low-cost marketing strategies for startups. 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