{"id":803,"date":"2019-07-30T13:17:33","date_gmt":"2019-07-30T11:17:33","guid":{"rendered":"http:\/\/productcrafters.io\/blog\/?p=803"},"modified":"2026-01-19T23:13:34","modified_gmt":"2026-01-19T21:13:34","slug":"build-startup-for-non-technical-founder","status":"publish","type":"post","link":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/","title":{"rendered":"What should non-technical founder focus on?"},"content":{"rendered":"

I’ve recently read “Great by <\/span>Choice<\/span>“. The author analyzed hundreds of US companies.\u00a0 I was impressed by learning that the key difference between winners and losers is not innovations or constant changes. Rather, on the contrary, winners stick to their principles and plans. Also, in execution, discipline, and saving resources. We think that the hardest thing is to build the app, site or game. After launch, at least after getting to TechCrunch, we will be getting so much traffic daily, that our server will be on fire.<\/span>
\n<\/span>
\n<\/span>Did you try to contact TC journalists? I tried with ProductHunt\u2019s #3 project of the day<\/a>.<\/span>\u00a0And it didn\u2019t work. <\/span><\/p>\n

The biggest issue is to get enough users. Usually, nobody cares about your idea until you prove its value. So it\u2019s vital to keep it in mind while trying to attract new users. Amazing design, polished UX or latest technologies under the hood will not help. Usually, founders do not think about marketing at all. They usually have only one idea of how to acquire users. Which often doesn\u2019t work.<\/span><\/p>\n

After launching an MVP which does not solve a problem or can\u2019t attract users, founders either don\u2019t have enough guts to pivot or simply don\u2019t have enough resources.<\/span><\/p>\n

In the best scenario – you will need to make 3-4 pivots<\/strong> to get MVP which solves the problem. So you need to have x3-4 more time & money. <\/span>
\n<\/span><\/p>\n

What to do with all the above?<\/strong>
\n<\/span><\/h3>\n
    \n
  1. Learn how to code basic (at least HTML\/CSS), git. Talk with developers daily. Ask for demos weekly. <\/span><\/li>\n
  2. Cut off as many features as possible from MVP.<\/li>\n
  3. Launch the product as fast as possible. Do not polish design. You LOSE time & money with every day before launch.<\/span><\/li>\n
  4. Do marketing activities as early as possible.<\/li>\n
  5. Make sure you have enough resources for 3-4 pivots when you start.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    I’ve recently read “Great by Choice“. The author analyzed hundreds of US companies.\u00a0 I was impressed by learning that the key difference between winners…<\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"\nNon-Technical Founder: Build Your Tech Startup Guide | ProductCrafters<\/title>\n<meta name=\"description\" content=\"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Technical Founder: Build Your Tech Startup Guide | ProductCrafters\" \/>\n<meta property=\"og:description\" content=\"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\" \/>\n<meta property=\"og:site_name\" content=\"ProductCrafters\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productcrafters\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T11:17:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T21:13:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oleg Kalyta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oleg Kalyta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\"},\"author\":{\"name\":\"Oleg Kalyta\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/65956d0c96a9ca33a2e160ed676cd854\"},\"headline\":\"What should non-technical founder focus on?\",\"datePublished\":\"2019-07-30T11:17:33+00:00\",\"dateModified\":\"2026-01-19T21:13:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\",\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\",\"url\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\",\"name\":\"Non-Technical Founder: Build Your Tech Startup Guide | ProductCrafters\",\"isPartOf\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\",\"datePublished\":\"2019-07-30T11:17:33+00:00\",\"dateModified\":\"2026-01-19T21:13:34+00:00\",\"description\":\"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.\",\"breadcrumb\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage\",\"url\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\",\"contentUrl\":\"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg\",\"width\":2000,\"height\":1500,\"caption\":\"What should non-technical founder focus on?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stage.productcrafters.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startups\",\"item\":\"https:\/\/stage.productcrafters.io\/blog\/startups\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What should non-technical founder focus on?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#website\",\"url\":\"https:\/\/stage.productcrafters.io\/blog\/\",\"name\":\"ProductCrafters\",\"description\":\"Our insights on development and business topics.\",\"publisher\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stage.productcrafters.io\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#organization\",\"name\":\"ProductCrafters\",\"url\":\"https:\/\/stage.productcrafters.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/productcrafters.io\/blog\/wp-content\/uploads\/2019\/04\/favicon.png\",\"contentUrl\":\"https:\/\/productcrafters.io\/blog\/wp-content\/uploads\/2019\/04\/favicon.png\",\"width\":64,\"height\":64,\"caption\":\"ProductCrafters\"},\"image\":{\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/productcrafters\",\"https:\/\/www.linkedin.com\/company\/18621816\",\"https:\/\/github.com\/ProductCrafters\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/65956d0c96a9ca33a2e160ed676cd854\",\"name\":\"Oleg Kalyta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7933ebedbe0e78c4a330b2080f5a4e429545588429c7f678fd0c87bb48ec123f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7933ebedbe0e78c4a330b2080f5a4e429545588429c7f678fd0c87bb48ec123f?s=96&d=mm&r=g\",\"caption\":\"Oleg Kalyta\"},\"description\":\"Founder\",\"sameAs\":[\"#\",\"https:\/\/www.linkedin.com\/in\/olegkalyta\/\",\"https:\/\/x.com\/#\"],\"url\":\"https:\/\/stage.productcrafters.io\/blog\/author\/oleg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Non-Technical Founder: Build Your Tech Startup Guide | ProductCrafters","description":"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/","og_locale":"en_US","og_type":"article","og_title":"Non-Technical Founder: Build Your Tech Startup Guide | ProductCrafters","og_description":"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.","og_url":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/","og_site_name":"ProductCrafters","article_publisher":"https:\/\/www.facebook.com\/productcrafters","article_author":"#","article_published_time":"2019-07-30T11:17:33+00:00","article_modified_time":"2026-01-19T21:13:34+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg","type":"image\/jpeg"}],"author":"Oleg Kalyta","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_misc":{"Written by":"Oleg Kalyta","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#article","isPartOf":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/"},"author":{"name":"Oleg Kalyta","@id":"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/65956d0c96a9ca33a2e160ed676cd854"},"headline":"What should non-technical founder focus on?","datePublished":"2019-07-30T11:17:33+00:00","dateModified":"2026-01-19T21:13:34+00:00","mainEntityOfPage":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/"},"wordCount":322,"publisher":{"@id":"https:\/\/stage.productcrafters.io\/blog\/#organization"},"image":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage"},"thumbnailUrl":"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg","articleSection":["Startups"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/","url":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/","name":"Non-Technical Founder: Build Your Tech Startup Guide | ProductCrafters","isPartOf":{"@id":"https:\/\/stage.productcrafters.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage"},"image":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage"},"thumbnailUrl":"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg","datePublished":"2019-07-30T11:17:33+00:00","dateModified":"2026-01-19T21:13:34+00:00","description":"Complete guide for non-technical founders. Find technical co-founders, hire developers, validate ideas, and manage product development successfully.","breadcrumb":{"@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#primaryimage","url":"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg","contentUrl":"https:\/\/stage.productcrafters.io\/blog\/wp-content\/uploads\/2019\/07\/austin-distel-wD1LRb9OeEo-unsplash.jpg","width":2000,"height":1500,"caption":"What should non-technical founder focus on?"},{"@type":"BreadcrumbList","@id":"https:\/\/stage.productcrafters.io\/blog\/build-startup-for-non-technical-founder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stage.productcrafters.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Startups","item":"https:\/\/stage.productcrafters.io\/blog\/startups\/"},{"@type":"ListItem","position":3,"name":"What should non-technical founder focus on?"}]},{"@type":"WebSite","@id":"https:\/\/stage.productcrafters.io\/blog\/#website","url":"https:\/\/stage.productcrafters.io\/blog\/","name":"ProductCrafters","description":"Our insights on development and business topics.","publisher":{"@id":"https:\/\/stage.productcrafters.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stage.productcrafters.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/stage.productcrafters.io\/blog\/#organization","name":"ProductCrafters","url":"https:\/\/stage.productcrafters.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/productcrafters.io\/blog\/wp-content\/uploads\/2019\/04\/favicon.png","contentUrl":"https:\/\/productcrafters.io\/blog\/wp-content\/uploads\/2019\/04\/favicon.png","width":64,"height":64,"caption":"ProductCrafters"},"image":{"@id":"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/productcrafters","https:\/\/www.linkedin.com\/company\/18621816","https:\/\/github.com\/ProductCrafters"]},{"@type":"Person","@id":"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/65956d0c96a9ca33a2e160ed676cd854","name":"Oleg Kalyta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stage.productcrafters.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7933ebedbe0e78c4a330b2080f5a4e429545588429c7f678fd0c87bb48ec123f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7933ebedbe0e78c4a330b2080f5a4e429545588429c7f678fd0c87bb48ec123f?s=96&d=mm&r=g","caption":"Oleg Kalyta"},"description":"Founder","sameAs":["#","https:\/\/www.linkedin.com\/in\/olegkalyta\/","https:\/\/x.com\/#"],"url":"https:\/\/stage.productcrafters.io\/blog\/author\/oleg\/"}]}},"_links":{"self":[{"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/posts\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/comments?post=803"}],"version-history":[{"count":10,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/posts\/803\/revisions"}],"predecessor-version":[{"id":2032,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/posts\/803\/revisions\/2032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/media?parent=803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/categories?post=803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.productcrafters.io\/blog\/wp-json\/wp\/v2\/tags?post=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}